Wednesday, August 5, 2009

Internet Coupons and Loyalty

Coupons are meant to build customer loyalty. Of course the scheme can backfire. Let me give you an example

I have purchased all sorts of things from . Now I am a pretty loyal customer, and don't browse around for a cheaper price at a competitors site. Or at least till a recent incident.

Visaprint sent me a coupon for 15% off. I was going to order thank you cards that week, so I was glad I got the coupon. As I am about to press the submit button on the order, I decided to check and see if there are any other internet coupon out there for the site. I found one with a simple google search - a 50% off coupon! 50% for everyone vs. 15% for your loyal customers? So a first time customer is as good as one that generates an order every three months or so? Now I would certainly shop around at other print sites before ordering

Lesson of the story: be careful what sort of orders are floating around, before you award your loyal customers.

P.S. As I pressed publish on this post, I saw another coupon for Visaprint on my confirmation page - 90% sitewide!

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