Wednesday, December 30, 2009

Google and Yelp Acquisition Talks

One of the key lessons we learned in our first strategy class was - always question an acquisition. Always question whether the objectives of the acquisition could be met simply with a contract, and whether the synergy (the most over-used buzzword in the history of business, and possibly
mankind) made any sense.With this perspective, I began to analyze the recent Google - Yelp acquisition talks. I feel that the synergies associated with Yelp as part of Google do make sense, and Google should acquire Yelp, if the price is right. What do you think?

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