Recently, I was watching a news feature on the Pakistan Floods on CNN. The report showed how much people were suffering from lack of adequate health care, and how these two brace doctors from the US had set up camp in an affected area, working practically round the clock to provide health care and help fight off chances of an epidemic.
Then the report ended. And a voice over - coming up, Lindsay Lohan gets caught again with some drugs/alcohol related stuff. Seriously? That is how you transition from such a sensitive subject to one that does not affect anyone? You had me, and possibly hundreds of thousands of viewers tuned into the Pakistan situation. How about three seconds to say, 'to donate to this cause, go to www....' (by the way, one link is here ).
Compare that to the Lifetime channel. My wife and I watch this one show every week - Project Runway. There - I embarrassed myself on my blog :) Coming back to the point - it was revealed last week that one of the contestants on the show, who actually won the last three challenges, was HIV positive. For the last ten years. And he had kept it a secret from everyone, including his parents. He finally revealed it on the show - and understandably, it was an emotional situation. The show ended with him talking about his story - but to Lifetime's credit, the bottom of the screen showed information about the AIDS Healthcare foundation, and a link to learn more and donate. I have no idea what the intention between putting that information there was - but it was the right thing to do.
CNN, time to learn from Lifetime!
P.S. I just noticed that Lifetime's website says 'Lifetime, the source for women's entertainment including games, movies, shows, full episodes, style, astrology, sweepstakes and more.' Now I am even more embarrassed :)