Tuesday, April 19, 2011

Great marketing example

Hilton just showed Kellogg a brilliant piece of marketing. All graduating students get free five years of Gold status for Hilton Honors. 40% of Kellogg students end up in consulting => lot of high paying customers. Extremely good targeting Hilton!

1 comment:

  1. Do you know how we take advantage of this as a Kellogg student?