As the web becomes more social, I wonder why more businesses don't link to Facebook connect? For example, Sears and Kmart have consumer social networking sites called mySears and myKmart. I would be more willing to post/interact with these sites, and generally be more engaged if I could login with my facebook id rather than create a new account.
Perhaps it is because businesses love to gain access to customer data, with the objective of targeting the customer with better advertising. However, at what price? At the risk of missing out on several potential customers? And even with Facebook Connect, they are getting access to basic user information, and the potential of reaching out to an even larger set if the customer posts to his/her Facebook Profile?
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